An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Whenever a redesign gets a lot of attention, the focus of the design industry and the media is understandably on the new look ...

The trend towards handcrafted fonts also adds a personal touch, reflecting authenticity. Typography is a powerful tool that not only defines a logo's aesthetic but also influences emotional responses ...

Logos are one of the most vital elements of a fashion brand's identity. A good logo encapsulates everything ... the iconic interlocked L and V design in Louis Vuitton’s monogram fabric sparks instant ...

Challenging the status quo to realize something truly unexpected for a community of more than 32 million 1 legal age users who have made the choice to move away from cigarettes "Curious X ...

You’ll be losing money potentially forever. Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s price (for a comparable ...

D2C personal care brand Antithesis has raised ₹5 crore in a pre-seed funding round co-led by Rukam Capital and V3 Ventures. The investment comes when India’s beauty and personal care market is ...

Throughout the streaming wars, individual brands have updated their visual identities to stand out in a sea of blue logos. Disney+ updated its logo last year from blue to teal, and when Max first ...