Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Haul is available on Amazon's app and mobile website, offering a similar range of fashion, home, lifestyle, and electronics items found on Temu and Shein. Everything on Haul is priced at $20 or less, with most items under $10, and some as low as $1.

Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,