But those efforts have been costly. Starbucks said its net income dropped 50% to $384 million in its fiscal second quarter.

Starbucks Corp. closed 30.18% short of its 52-week high of $117.46, which the company achieved on March 3rd.

The coffee giant reported 41 cents in earnings per share—lower than the 49 cents estimates from analysts polled by FactSet.

That was short of Wall Street’s expectations of $8.83 billion, according to analysts polled by FactSet. Niccol, who joined the struggling company last fall, said Starbucks' efforts are paying off.

Still, Starbucks’ revenue was short of Wall Street’s expectations of $8.83 billion, according to analysts polled by FactSet. Starbucks Chairman and CEO Brian Niccol, who joined the struggling ...

PROFIT: The coffee chain is expected to post a profit of $545.2 million, or 48 cents a share, according to analysts polled by FactSet. In the same quarter last year, Starbucks reported a profit of ...