You’ve got to meet customers where they are.” In 2009, Tropicana decided to give its orange juice packaging a fresh new look. The brand replaced its familiar orange-with-a-straw image with a clean, ...

Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often go wrong ...

There's no shortage of orange juice brands. To help you find the best OJ for your breakfast table, we grabbed a few bottles ...

Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces. Tropicana is finally addressing the backlash over ...

This time around, orange juice drinkers are wary of shrinkflation, or product sizes reducing while prices stay the same. Indeed, while Tropicana has set the price of its new bottles at $3.99 ...

Tropicana is about to learn if the juice is worth the squeeze. Customers are revolting after the orange juice juggernaut redesigned the shape of its bottles this summer, slimming them from 52 to 46 ...

The carafe shape and crown cap of the Tropicana orange juice bottle that has become synonymous with the brand was introduced in 2011 -- but earlier this year that shape disappeared.

Tropicana is about to learn if the juice is worth the squeeze. Customers are revolting after the orange juice juggernaut redesigned the shape of its bottles this summer, slimming them from 52 to ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media accounts to air their grievances. “New look less juice.