And now, Amazon is getting in on the action. This week, the retail giant announced the launch of Amazon Haul, a new section set to rival competitors like Temu and Shein, dedicated to affordable, trending items.

Amazon has launched a new outlet called Haul which caps ... to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.