One drawback of online shopping for clothing: There's no fitting room. At a bricks-and-mortar store you can try on clothes and accessories in the fitting room to see how they look on your bod ...

In VR, your presence is embodied by an avatar, which you can often personalize to express your unique style. Unlike physical events where your choices might be constrained by practical factors like ...

AI models could drive more targeted and more personalised retail interactions, and allow for more realistic 3D assets, and better-priced clothes, made more sustainably.

New York City is renowned as one of the world’s leading fashion capitals, known for its iconic designers, vibrant fashion ...

Among all retail sectors, eyewear is seeing some of the biggest growth thanks to online shopping. To date, this market is ...

Walmart is offering consumers a more intimate online shopping experience via a virtual try-on tool that allows users to see how clothes look on their own bodies. The new feature — which launched ...

Icicle group with outlet on Grafton Street says “virtual try on sessions” driving online clothing sales in China ...

With fitting rooms expected to remain shuttered for the foreseeable future, retailers are experimenting with new tools to help shoppers try on clothing before they buy it: namely virtual dressing ...

Benefit Cosmetics worked with Obsess to launch immersive virtual version of its "beauty shop as grocery store" pop-up concept ...

The update centred on personalization, a customized homepage with flashing up shoppable products and videos aligned with ...