New York City is renowned as one of the world’s leading fashion capitals, known for its iconic designers, vibrant fashion ...

Among all retail sectors, eyewear is seeing some of the biggest growth thanks to online shopping. To date, this market is ...

Benefit Cosmetics worked with Obsess to launch immersive virtual version of its "beauty shop as grocery store" pop-up concept ...

On the cringe spectrum, bras and panties often land near jeans and bathing suits for the least-fun try-on experience. But ...

People shop across Google more than a billion times a day to do things like virtually try on clothes before they buy, shop ...

Consumers shop across Google more than a billion times a day, using its features to virtually try on clothes, compare prices and use Google Lens to shop for products they might see out in the wild, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Google has overhauled its Google Shopping platform ...

Instead of just looking at an ad, we'll be able to virtually try on clothes, customise products in real-time, or even step inside branded virtual environments." Furthermore, the 'try it before you buy ...

This project demonstrates a virtual room try-on feature for clothes (shirts) using computer vision. Using Mediapipe for facial landmark detection and OpenCV for image manipulation, we overlay a shirt ...