Apple is playing catch-up with its biggest tech peers in AI. A staggered rollout of Apple Intelligence also has meant that ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on an earnings call on Thursday while fielding questions from ...

Apple has been ranked number one on Fortune ‘s Most Admired Company for the 18th consecutive year. The rankings are based on ...

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Apple beat Wall Street's earnings target for its fiscal first quarter while matching views on sales. Apple stock fell in ...

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.

Apple Inc. beat revenue expectations in its fiscal Q1 earnings, but iPhone sales struggle. Click for my updated look at AAPL ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.