YouTube Expands Ads to Paused Video Screens and Advertisers Approve
YouTube is introducing pause screen ads after successful testing. The ads have been well-received by advertisers.
YouTube gives pause button ads a wider rollout
YouTube started piloting the feature in 2023 with a limited number of advertisers, and now they can appear any time you pause your screen.
YouTube confirms your pause screen is now fair game for ads
Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” YouTube comms manager Oluwa Falodun confirms to The Verge.
YouTube is now showing ads when you pause videos
Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.”
YouTube Rolls Out Pop-Up Ads for Video Pauses
Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.
YouTube ads can play even when your screen is paused now
First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.
More ads are coming to YouTube - this time to your pause screen
The next time you pause a YouTube video to take a closer look at something, you might see an advertisement instead.
YouTube will start showing even more ads soon
Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.
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