Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

The stabilization of a key advertising metric among major US retail media networks indicates more competition amongst ...

A ban on vape advertising and promotion could be on the cards for New Zealand next year, following news of upcoming changes ...

Download our guide to gain a comprehensive understanding of CTV advertising in EMEA. To optimize their budgets, advertisers ...

The Board of Advertising Council Australia (ACA) has announced a new chair to succeed global CEO of Droga 5, Mark Green. The ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing ...

There's a least one demographic in China that's opening up their wallets: gamers. That cohort helped power a one-third rise ...