It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.