Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Hello there, and welcome back to Agency Brief. This week, we take a look at Colle McVoy’s new No. 2 and Publicis Groupe’s ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The term “enshittification,” coined by journalist and activist Cory Doctorow in 2022, refers to the deterioration of services, especially online, as giant companies extract maximum profits ...

72andSunny Europe has selected Fergus Waddell, former head of growth at Saatchi & Saatchi, as its new head of growth. Waddell was key to several past Saatchi wins, including John Lewis and ...

Argonaut has released its first brand work for California Olive Ranch since becoming creative AOR last year. The new campaign — "The Real Taste of California" — features a 9-inch spokesman ...

In a surprise move, Michael Komasinski has stepped down as CEO of Dentsu Americas to become CEO of publicly traded ad-technology company Criteo. In the wake of the news announced this morning ...

Younger consumers are looking to drink in moderation and are increasingly willing to spend more money on unique experiences and products, according to a new report based on research from spirits giant ...

Two ad platforms have improved their retail media offerings for advertisers with partnerships announced today (Jan. 7) at the annual Consumer Electronics Show (CES) in Las Vegas. Albertsons Media ...

Revamped LaGuardia Airport is adding a new element to Terminal B, which houses houses Air Canada, American, Frontier, JetBlue, Southwest and United. Ad agency Girardville Miners' Cooperative ...

Americans are spending more time than ever on their phones, according to a recent survey. The study found that the average American checks their phone 205 times a day in 2024. This is about once ...