Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.