Lego invested hundreds of millions

Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO Building In-House Studio For Video Game Development
After years of third-party development, it’s looking to take over the reins with a more hands-on approach. Speaking to the Financial Times, LEGO chief executive Niels Christiansen shared plans to build an in-house video game studio, marking a departure from outsourcing the brand to external parties.
LEGO invested hundreds of millions for in-house game development
LEGO is one of those brands that's tapped into just about every popular franchise out there, kind of like Fortnite, and a big part of this is through LEGO
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams,
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
Lego CEO Says Trump Tariff Threats 'Not What Keeps Me Awake At Night'
The CEO of the Lego Group, the Danish company behind the popular construction toy, has said he is not worried about U.S.
Pupils tackling 'real-world problems' using Lego
Schools from across Cornwall are showcasing their science skills in Cornwall Council's Lego League being held at RNAS ...
Lego sales rise as bricks click with more shoppers
Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...
Jaime Mason-Lego, who coached at Clear Spring for 25 years, takes over as Hancock AD
Lego, Clear Spring's longtime track and cross country coach, recently reached the finish line with the Blazers. On Feb. 24, ...
Suspected stolen Lego among £50,000 haul at house
Suspected stolen Lego, meat, electrical products, handbags and other goods worth a total of £50,000 were uncovered at a house ...
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Lego Jurassic Park 3,145-Piece T-Rex Fossil Is Available For Insiders
The set centers on a three-foot long T-Rex skeleton replica based on the one seen in the original Jurassic Park film. It also ...
This Cool 1,000-Piece LEGO Jigsaw Puzzle Is Super Cheap on Amazon Today
Since the LEGO Tiny Garden jigsaw puzzle is an Amazon exclusive, you can't currently find it anywhere else. Amazon also has a ...
Toy sales are on the slide — but not for Lego
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...
3 reasons why you should buy LEGO's epic new Tyrannosaurus Rex fossil skeleton today
If you're a LEGO Insiders member, the Dinosaur Fossils: Tyrannosaurus Rex set is available to buy right now after being made ...
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California man charged after Lego larceny worth $25,000
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