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A wave of state-level digital ad taxes is raising costs for small businesses, creators and marketers—undermining access to affordable visibility tools.

Alex Abrantes joins from FCB New York, where he spearheaded campaigns for brands such as Michelob Ultra, Spotify and Hyundai.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

See Jordan Brand’s take on a tune from ‘Annie’ and Nike’s sweet tribute to British Open winner Scottie Scheffler.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.