Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

In the wake of Cannes Lions’ DM9 scandal, Ad Age Agency Reporters Lindsay Rittenhouse, Brian Bonilla and Ewan Larkin spoke ...

Ezekiel, chief marketing and growth officer of WPP and CEO of its Coca-Cola unit Open X, rejoins Publicis Groupe.

A wave of state-level digital ad taxes is raising costs for small businesses, creators and marketers—undermining access to affordable visibility tools.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Marketers need ...

Montucky Cold Snacks makes "snackable" beer inspired by macro lagers and retro styling. (Instagram @montuckycoldsnacks) By: Jon Springer. July 23, 2025 09:00 AM ...

Directed by Steve Rogers, a hero spot shows how the reader’s imagination makes the storytelling in books come alive.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...