That’s what Justine Picardie, Chanel biographer and former Editor-in-Chief of Harper’s Bazaar said at the 2023 British Luxury Summit. In this exploration of luxury branding, we'll cover: Walpole is ...
You’ve been recycling tired old content for far too long. We’ve all been there — running low on ideas, staring into the abyss, Googling wildly with abandon. I can’t tell you how many times I’ve read, ...
An essential part of any professional photography business is a stunning photography portfolio. If you're not sure where to start with creating your portfolio, this guide will walk you through each ...
Can't get enough of The Craft? View all of our articles in the library.
Whether by academic institutions, medical charities, healthcare journalists, NGOs, or other publications, creating medical journalism for public consumption is a challenge. It usually involves ...
Any true sports fan will tell you that keeping up with their favourite teams, scores, and stats is everything. To capture their attention with the best material on the web, successful sports content ...
Over half of Esquire magazine’s greatest stories ever published are profiles. Being profiled in Vogue or The New Yorker can make or break celebrity careers. When ...
Cooped up during the first of Aotearoa New Zealand’s pandemic lockdowns, food photographer Sophie Merkens dreamed of breaking free. Her plan became a reality when, a year later, with a publisher ...
How do the world's most successful media and marketing teams get the attention of their audience? It's a major challenge. With global crises, distracting devices, and rampant disinformation, it's ...
I am tired of the sight of my face. I’m always there, in all my meetings, smiling, nodding, turning my mute button on, and off, and on again. My focus drifts from my colleagues’ problem-solving and ...
Thomasin Sleigh: How did you become a science journalist? Saima Sidik: My mum was a journalist for a small-town newspaper, and later she did communications for a nonprofit. She made writing feel like ...