On 18 July, passionate volunteers from dentsu South Africa rolled up their sleeves and joined more than 100 change-makers at ...

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger ...

Programmatic audio buying is the automated process of purchasing digital audio ads through real-time bidding (RTB) platforms. This includes inventory across music streaming services like Spotify and ...

The media agency landscape in South Africa and broader Africa is undergoing a transformation. Digital innovation, AI ...

Build smarter, faster, and more creative content marketing teams by blending in-house talent with fractional experts and ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

Is the role of a media strategist getting easier and less complex, or are media strategists becoming 'innovation-averse'? ...

South Africa isn’t one audience with the same tastes and tick boxes, but millions of people with different ways of ...

The Coldplay concert may have dazzled fans, but the real headline came from the audience. A now-viral kiss-cam clip captured ...

South African enterprises are rapidly integrating Generative AI (GenAI) into their operations, but most are doing so without ...

Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s ...