The ADMA has unveiled an advisory committee to help execute its vision to drive innovation and set the standard for ...

Vodafone has named Howatson+Company as its creative agency of record, following a competitive pitch managed by Trinity P3 and ...

French brand Maison Mirabeau’s signature rosé, Mirabeau Pure, is a wine made for long, endless lunches and effortless gatherings in a campaign via Awaken.

The 30-second full motion 3DOOH campaign was created by QMS’ in-house QUBE creative services team, working closely with the L ...

The Department of Finance has confirmed hourly rates for suppliers on the new Government Communications Campaigns Arrangement ...

Independent marketing consultancy, IMA B2B, has appointed Simon Gaffney creative director. Gaffney will lead the creative ...

Australian brand Sara Lee has launched a new visual identity in a campaign via brand design agency Molasses. Since 1971, Sara ...

IPG posted a 3.5% fall in organic net revenue for the June quarter “due to prior-year client account activity” and as ...

Recent data from ADMA indicates that over three quarters of marketers are using AI tools every week to economise workflow and ...

Principal buying also shifts the agency’s incentives in dangerous ways. When an agency carries the risk of unsold inventory, ...

In the coming age of synthetic creativity, authenticity will be decoupled from origin. It’s no longer about whether an image ...