Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

Six weeks to Christmas. Who's counting? Okay, a few overly excited editors at Campaign are. And so are the brands, judging by the array of Christmas campaigns already hitting our inboxes. This year's ...