Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global trends of heightened health awareness and a shift towards preventive care. It ...

The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.