A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from ecommerce platform CommerceV3, which also sells AI visibility services.

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially ...

For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business. Nearly all respondents to a new ...