The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.

Real stories and real advice from first-generation B-school students at Kellogg. Explore our series on belonging and the ...

Existing research suggests that many workers do not readily adapt to artificial intelligence (AI) technologies, especially when they perceive that AI has the potential to lead to negative outcomes in ...

Daniel J. Gandor is Executive Vice President, Head of Omnichannel and Digital Transformation at EVERSANA INTOUCH, a global commercialization partner for the life sciences industry. In this role, Dan ...