Marketing Dive17h
Invoca State of AI Report: 80% of B2C Marketers Say AI Tools Exceeded ROI Expectations in 2024
Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...
Marketing Dive28m
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s ...
Marketing Dive17h
Nordstrom leverages generative AI for holiday app refresh
Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...
Marketing Dive1h
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...
Marketing Dive17h
Why Tide is shifting to social-first marketing for its latest NFL blitz
Tide’s association with the NFL runs nearly as deep as the stains its products claim to eliminate. Some of the 78-year-old ...
Marketing Dive3h
McDonald’s holiday cups entertain with Doodles content, digital collectibles
The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change ...