CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...