If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B ...

There's some studies that show promise that you can reduce the stress-causing hormone cortisol in just 20 seconds by practicing a combination of self-touch and self-compassionate thinking. Try it out ...

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research from ...