Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

I have two cats, who are my life. And buying things for them is such a unique experience for me that I'll happily spend on them like I never would on myself. How do you make B2B wares as enticing to ...

Tonight is both a full supermoon and a Harvest Moon. Earth's BFF will seem bigger (it's closer to us), making it super. It also appears to rise faster, meaning more moonlight for a few days, which was ...

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What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...