Google will do more to tackle fake reviews, including sanctioning UK businesses and people involved in manipulating star ratings, Britain's competition regulator said on Friday following a lengthy investigation.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

Google is pledging to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses after an investigation by regulators in Britain.

It comes following investigation into Google over concerns it may have been breaching consumer law 'by failing to take sufficient action to protect people from fake reviews' - Anadolu Ajansı

Google is set to combat fake reviews in the UK by sanctioning businesses involved in the practice. The Competition and Markets Authority (CMA) has secured commitments from Google to alert users about manipulated reviews,

Businesses which boost their star ratings will have warnings attached to them - fake reviewers will be banned.

Britain's competition regulator said on Friday it had secured important changes from Google to tackle fake reviews, including to sanction UK businesses that have boosted their star ratings with fake or misleading reviews.

Google has committed to cracking down on fake reviews by improving fraud detection and punishing offenders. Businesses using shady tactics will lose the ability to submit reviews or have existing ones wiped for at least six months.