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A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States.

Overview Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

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Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data ...

Top New Streaming Original Series of 2024. At the beginning of 2024, the entertainment industry was still dealing with the effects of the Hollywood writer and actor strikes, which impacted the flow of new TV content for much of last year.

3 days ago · Streaming viewership in 2024 reached over 12 trillion minutes, +10% from 2023. Disney, MAX, Netflix, Peacock and Prime Video all claim ARTEY Awards. ARTEY Awards acknowledge the top Audience Rated Television Entertainment of the Year, determined by the content viewers engaged with most. NEW YORK ...

1 day ago · NEW YORK, Jan. 29, 2025 – Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive Nielsen’s Diverse Intelligence Series report Engaging Black audiences: How brands impact, grow and win with inclusion.As Black consumers continue to be digital trendsetters, brands’ must finetune ...