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  1. Click: Definition - Google Ads Help

    Clicks can help you understand how well your ad is appealing to people who view it. Relevant, highly-targeted ads are more likely to receive clicks. In your account statistics, you'll find the clickthrough …

  2. Clicks and Sessions Discrepancy for Demand Gen campaigns and GA4 ...

    The clicks filtered from your Google Ads reports are the instances of someone clicking repeatedly on your ad in order to increase your costs or to increase your clickthrough rate. Google Ads considers …

  3. [GA4] Tutorial: Measure outbound clicks for a website

    About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website. For example, if your website myownpersonaldomain.com, links to another …

  4. [UA] The difference between Google Ads Clicks, and Sessions, Users ...

    Clicks vs. Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports). The Clicks column in your reports indicates …

  5. Clicks and costs in Smart campaigns - Google Ads Help

    Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers. Relevant ads are more likely to receive clicks and calls from people interested in …

  6. Click trigger - Tag Manager Help - Google Help

    Under the heading " This trigger fires on ", select " Some Clicks ". Under " Fire this trigger when an Event occurs and all of these conditions are true ", add a filter to enable this trigger only on pages …

  7. Click - Google AdSense Help

    Click For standard content ads, we count a click when a user clicks on an ad. Click count can fluctuate due to invalid traffic. Learn more about invalid traffic and how to prevent it. Note: For the rewarded …

  8. Understanding bidding basics - Google Ads Help

    Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads).

  9. Managing invalid traffic - Google Ads Help

    Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks. Invalid traffic is detected by …

  10. About automated bidding - Google Ads Help

    Different types of automated bidding strategies can help you increase clicks, visibility and conversions. Automated bid strategies learn as they go, using information about a bid’s performance to inform …