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They protect themselves while YOUR margin quietly leaks. 💸 Most new fashion brands don’t know which products truly drive their business. This is why merchandising strategy is non-negotiable. High-performing brands clearly define their: ✨ Core Items (Your reliable staples) ✨ Chase Items (Trend-driven demand) ✨ Test Items (Innovation & learning) ✨ Margin Drivers (Your profit engines) Without this, you're leaking profit and missing efficiency. Know where your flexibility and efficiency matter most
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